Legacy giving is the practice of creating a meaningful philanthropic legacy by designating a significant gift to a charitable organization during life or through an estate plan. Some planned gifts provide life-long income to the donor. Other gift plans use estate and tax planning to provide for beneficiaries (nonprofits or family) in ways that maximize the gift and/or minimize its impact on the donor’s estate. These can be gifts of equity, life insurance, real estate, personal property, or cash.
With the intention of creating enduring and sustainable support for our nonprofit partners and the constituents they serve, Think Ahead Alexandria will be a community-wide effort to inspire meaningful contributions to nonprofits across the city. Like Spring2ACTion, Think Ahead Alexandria is a platform that facilitates giving to Alexandria’s nonprofits. Beginning this fall, a cohort of nonprofit partners will engage their donor bases in conversations around legacy giving. ACT will support the cohort with strategy support, resources and tools.
One of ACT’s key tenets is providing support and sustainability to Alexandria’s nonprofits. ACT will provide nonprofits with the tools they need to identify prospects, engage their donors in conversations about legacy gifts, and steward these commitments until they are realized. ACT will promote the Campaign through multiple platforms to inspire donors to reach out to their favorite nonprofits to have a conversation about a legacy gift.