The Spring2ACTion final numbers are in: $2,087,318! Together, we surpassed our $2 million goal! This year’s success was fueled by YOU and every single donor who invested in Alexandria supporting the arts, housing and homelessness, animal welfare or any of our community’s many worthy causes. Beyond dollars, our giving day also engaged a record-number of donors. This year 9,900 donors made donations, with donations coming from as far as Australia!
Spring2ACTion has become ACT’s greatest gift to Alexandria, providing an annual, community-wide fundraising platform for local nonprofits. Every year we look for new ways to improve Spring2ACTion, strengthening Alexandria and the nonprofits that makeup its supporting infrastructure. New this year:
- Nonprofits: Most customized training to help building nonprofit fundraising capacity before and after Spring2ACTion Business Engagement: Launched business fundraisers that collectively raised $88,471 and engaged nearly 300 more donors in giving
- Marketing: Experimented with Facebook ads to spread the news about Spring2ACTion and reached almost 64,000 people!
Parallel to our hosting duties, ACT for Alexandria raised $31,910 to support our new Racial Equity Initiative. This amount exceeded our $20,000 goal and will fund workshops, a design lab, capacity-building grants and more. If you missed your chance to support ACT on April 10, it’s never too late to learn about how you can support racial equity in Alexandria. Click here for more information on how you can become involved.
As we look forward to next year's Spring2ACTion 10-year anniversary and beyond, we hope to build off of this year's momentum. We plan to host a Spring2ACTion Design Workshop this summer to get your ideas for our big anniversary and beyond - stay tuned!